CACHE is partnering with Americans for the Arts for AEP6, the sixth economic impact study of the nonprofit arts and culture industry in the US.

About Arts and Economic Prosperity (AEP6)

CACHE is proud to partner on AEP6 with Arkansas Arts Council and Arkansans for the Arts.  This study is conducted approximately every five years to gauge the economic impact (on employment, government revenue, and household income) of spending by nonprofit arts and culture organizations and the event-related spending by their audiences.

In 2017, the previous study, AEP5, documented that the nonprofit arts and culture industry generated $166.3 billion in economic activity (spending by organizations plus the event-related spending by their audiences) which supported 4.6 million jobs and generated $27.5 billion in government revenue. The AEP series demonstrates that an investment in the arts provides both cultural and economic benefits.

  • Nonprofit arts and culture organizations are businesses. They employ people locally, purchase goods and services from within the community, are members of their Chambers of Commerce, and attract tourists to their regions.
  • The arts drive commerce to local businesses. The arts, unlike most industries, leverage significant amounts of event-related spending by their audiences. In 2017, arts attendees spent $31.47 per person, per event, beyond the cost of admission on items such as meals, parking, and lodging—vital income for local businesses.
  • Arts travelers are ideal tourists. They stay longer and spend more to seek out authentic cultural experiences. One-third of attendees travel from outside the county in which the activity takes place and spend an average of $48 per person. (69% say they traveled specifically to attend the activity.)
  • Small investments. Big returns. In 2017, the combined $5 billion in direct arts funding by local, state, and federal governments yielded $27.5 billion in government revenue

Resources for Arts & Culture Organizations

Thank you for your partnership in advocating for the economic value of arts and culture organizations in Arkansas!

Americans for the Arts is committed to addressing equity and inclusion as a critical component of the AEP6 study by centering and representing arts and culture organizations that primarily serve communities of color —a segment of the sector that has been underrepresented in past studies. The AEP6 study requires that at least 25% of surveys come from attendees at events hosted by BIPOC arts and culture organizations.

All surveys access the exact same experience. The questions and formatting are exactly the same. The different links simply allow the researchers to track the source of each survey as having been collected from a BIPOC organization in NWA or the state of Arkansas (outside of NWA) or a non-BIPOC organization in NWA or the state of Arkansas (outside of NWA) according to the definition used for the AEP6 study.

If your organization meets the criteria below, please use the resources designated for BIPOC organizations:

  1. The organization has a mission statement (or guiding principles) that is centered in advancing, creating, and/or preserving artistic and cultural traditions rooted in communities of color.
  2. More than 50 percent of the organization’s audiences/attendees identify as BIPOC (Black, Indigenous, People of Color) or ALAANA (African, Latinx, Asian, Arab, Native American).

 

If your organization is outside of
Northwest Arkansas, please use the
State of Arkansas resources.

Northwest Arkansas
Arts & Culture Organizations

These are specific links & resources for NWA organizations who DO PRIMARILY SERVE COMMUNITIES OF COLOR per criteria above. If your NWA organization does not primarily serve communities of color, please see the resources in the orange box below.

Sign Up to Participate
NWA Organization Flyer #1
NWA Organization Flyer #2
NWA Organization Direct Link to Survey
NWA Organization QR Code

State of Arkansas
Arts & Culture Organizations

These are specific links & resources for AR (outside of NWA) organizations who  DO PRIMARILY SERVE COMMUNITIES OF COLOR per criteria above. If your AR organization does not primarily serve communities of color, please see the resources in the green box below.

Sign Up to Participate
State of Arkansas Organization Flyer #1
State of Arkansas Organization Flyer #2
State of Arkansas Organization Direct Link to Survey
State of Arkansas Organization QR Code

Northwest Arkansas
Arts & Culture Organizations

These are specific links & resources for NWA organizations who DO NOT PRIMARILY SERVE COMMUNITIES OF COLOR per criteria above. If your NWA organization does primarily serve communities of color, please see the resources in the blue box above.

Sign Up to Participate
NWA Organization Flyer #1
NWA Organization Flyer #2
NWA Organization QR Code

State of Arkansas
Arts & Culture Organizations

These are specific links & resources for AR (outside of NWA) organizations who DO NOT PRIMARILY SERVE COMMUNITIES OF COLOR per criteria above. If your AR organization does primarily serve communities of color, please see the resources in the red box above.

Sign Up to Participate
State of Arkansas Organization Flyer #1
State of Arkansas Organization Flyer #2
State of Arkansas Organization Direct Link to Survey
State of Arkansas Organization QR Code

Questions? Contact Karen@cachecreate.org