Join us for Tour de Frida, a vibrant, annual cycling celebration inspired by the legendary Mexican artist Frida Kahlo — blending movement, art, storytelling, and cultural pride. Hosted by Latinas en Bici, this community-centered event brings people together on bikes and beyond.
This free community event is proudly presented in partnership with Visit Bentonville, Crystal Bridges and The Momentary.
Ride With Us
Whether you're a seasoned cyclist or just getting started, choose the ride that suits your vibe:
1. La Familia – 2.16-mile family-friendly flat road ride Route on Strava
2. Diego & Frida Ride – 10.45-mile road ride Route on Strava
3. The Two Fridas – Mountain bike ride on the All-American Trail led by Women of Oz – Route on Stava
For faster check-in, please fill out our Waiver linked here:
Make sure to add these free rides to your ticket at registration.
Stay for the Celebration
After the ride, enjoy a day filled with art, music, food, and family-friendly fun, all in an open-air setting at The Momentary.
Everyone is welcome. Come ride. Come celebrate. Come connect.
📍 Ride check-ins, vendors, and artmaking take place in the Arvest Bank Courtyard at the Momentary. The Fireside Chat and Film Screening will be held in Fermentation Hall.
1:00 PM – 5:00 PM – Local Vendors, Community Tables & Artmaking
1:30 PM – 3:00 PM – All-Community Bike Rides
3:00 PM – 3:30 PM – Fireside Chat: Inspiring Women Leaders
3:30 PM – 5:00 PM – Frida (2024) Documentary Film Screening
Note: The film contains adult content and is intended for viewers 18 and older. Parental discretion is advised.
Featuring DJ Susie Q – Host + DJ for the day; Special performances by Mariachi Hermanitas Alvarez Trio with House of Songs
Friday Look-Alike Contest - with Prizes.
Local Vendors & ArtistsSupport small businesses, artists, and makers from across Northwest Arkansas: A Sister's Love Boutique, Vir'Ago Devina, Bird Nest, Nice & Bella Artesanal Mexicana, Legacy Art, Viccy Sweets Treats, Francos Woodworking, Pets Freeze Dried Treats, Naturevive, Photo Booth479, Elote Loco NWA, Delicias Duranguenses, Otro Rollo, SalviSnacks
About Latinas en Bici
Founded in 2019 by Olivia Barraza and Sofia Reyes, Latinas en Bici is a nonprofit uplifting women—especially Latinas—through the power of cycling, wellness, and community. We welcome women of all backgrounds who believe in equity, representation, and connection.