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SPRINGDALE, Ark. (November 10, 2022)–CACHE today announces a new name and identity for its Springdale hub: The Medium, a place to create.

The Medium reflects CACHE’s dedication to representing our region's diverse range of creative + artistic mediums and acknowledges Springdale's geographical location in the middle of Northwest Arkansas and the Heartland.

To celebrate, CACHE will welcome the community for a launch party on December 2 from 6 - 9 pm. Community organizer, artist, and CACHE Creative Exchange Fund grantee BAANG, will collaborate with CACHE to throw an after-party, from 8 - 10 pm. Both events are free and welcome to all, however, registration is required. Visit to RSVP.

Located at 214 S. Main St. The Medium occupies one of the longest-standing independent arts venues in Northwest Arkansas. Building on the legacy of arts appreciation created by former tenants—The Arts Center of the Ozarks—CACHE has, since 2020, dedicated this venue to creating equity and sustainability for the region’s creative community, providing affordable space to experiment, create, share, and gather.

Brand development was led by Design Ranch, a nationally recognized design agency based in Kansas City, MO, with funding support from the Tyson Family Foundation. 



CACHE formed in 2019 to act as the central regional agency committed to connecting, supporting, and developing the region’s arts, culture, and creative communities. CACHE will bring cohesive vision and strategy to the region’s organic creative activities, uplifting local artists, the nonprofit sector, municipal leadership, creative industries, and arts philanthropy and investments. CACHE programs include the Arts and Culture Bridge Fund, OZCast, region-wide cultural planning, the Music Ecosystem Strategy and Action Plan, ARt Connect, and the Arts Resource Desk. Learn more at