Artist Development


Groundwaves(AR) is a 6-month hip-hop open mic and mentorship program, led by independent hip-hop legend Murs. Groundwaves(AR) provides an open mic where all artists, established and aspiring, are welcomed onstage, constructive real-time feedback for each performer from their audience of peers, and one-on-one mentorship by Murs. 


The second season of Groundwaves will run from May 10 through October 12, 2022, with open mics held the second Tuesday of every month and one-on-one mentorship sessions with Murs the following day. Sign-ups begin at 5 p.m. day of show, in-person only at 214 (214 S. Main St. Springdale, AR). The open mic begins at 6 p.m. and is free and open to the public.


Watch the recap:

Festivals & Events

CACHE has produced, hosted and consulted on events throughout the region including advocating for and providing opportunities to connect local talent and music curators to festivals and series.

FreshGrass 2021
Courtyard Sessions
Live at Turnbow 2022

Music Ecosystems

Support and growth for the Northwest Arkansas music scene

CACHE worked with British music industry think tank Sound Diplomacy to complete a Music Ecosystem Strategy and Action Plan for NWA, which engaged more than 500 people from the region’s community and music industry leaders.

Research showed Northwest Arkansas’ music ecosystem produces a $389 million economic output and is responsible for 3,972 jobs in the region. Sound Diplomacy made several recommendations to elevate the region’s music ecosystem.

Key opportunities to be addressed over the next three years include


Establishing a full-time staff dedicated to the development of music ecosystem

Activating cities to strategically support music

Developing platforms for the region’s diverse, culturally rich communities

Creating grants, residencies, exchanges, workshops and more for musicians

Supporting the creation of dedicated artist-centric spaces

Nurturing, growing and attracting music businesses and music-related technology and multimedia sectors to support local artists

Building partnerships with K-12 schools, arts education organizations and higher education to create intentional pipelines of local skills and creativity

Read the Executive Summary Read the Executive Summary